function catalog_effects(){
        $(".close_more").hide();
        $(".show_right").hide();
        $("#id_show_right_1").show();

        $(".block").css('height', '31px');
        $(".block").css('overflow', 'hidden');

        $(".show_more").click(function(){
            var item_name = $(this).attr("id").replace("id_show_more_", "");
            var extend_text = $("#id_block_" + item_name);
            extend_text.css('height', '100%');
            extend_text.css('overflow', 'visible');
            $("#id_show_more_" + item_name).hide("fast");
            $("#id_close_more_" + item_name).show("fast");
        });

        $(".close_more").click(function(){
            var item_name = $(this).attr("id").replace("id_close_more_", "");
            var extend_text = $("#id_block_" + item_name);

            extend_text.css('height', '31px');
            extend_text.css('overflow', 'hidden');
            $("#id_close_more_" + item_name).hide("fast");
            $("#id_show_more_" + item_name).show("fast");
        });

        $(".display").click(function(){
            var panel_no = $(this).attr("id").replace("id_display_", "");
            var display = $("#id_show_right_" + panel_no);
            $(".show_right").hide();
            display.show("fast");
        });
    }